Teva's "For Playground Earth" came to life at GREEN-HOUSE 2025 — a morning of trail running, nature discovery, and low-impact adventure right in the heart of the city, in partnership with the Nature Society (Singapore).

Born on a raft in the Grand Canyon over 40 years ago, Teva has always believed the earth is a playground and that we all have a role in protecting it. "For Playground Earth" is their call to explore, connect and care for the wild spaces around us, whether that's a mountain, a river, or a park in the middle of the city. A mindset as much as a movement — sustainability isn't a footnote here, it's the whole point.

Bringing the campaign to Singapore

We designed the City Trail Adventure as a fully immersive experience, where participants feel the campaign's ethos first hand, not just read about it on a wall.

Fort Canning was the obvious choice. Nature appreciation doesn't require a fight out of the country — it starts right here, under the canopy, a few minutes from your office.

50 runners gathered at Temasek Shophouse each session, laced up Teva's Aventrail sandals, and set off for the hill led by elite trail runners through a dynamic warm-up and an uphill/downhill technique masterclass. 

In partnership with the Nature Society (Singapore)

As runners moved through the trails, Nature Society specialists pointed out Fort Canning's rich flora, fauna, and fragile ecologies — things most people have walked past a hunfred times without ever really seeing.

Slowing down enough to notice. Learning enough to care. That's sustainability as a mindset  —  not a grand gesture, but a shift in how you move through the spaces you already inhabit.

On the day

Runners showed up eager, the crowd was buzzing from the first warm-up to the final stretch — and the enthusiasm didn't let up even after the 6km loop back to Temasek Shophouse. Good conversations, big smiles.