OUR STORY
Making sustainable urban living a necessity
What started as a fundraiser for climate action turned into something more...
A sense of responsibility sparked after a visit to Lady Elliot Island, as Michelle witnessed the serious impact of environmental degradation first-hand.
With a fire in her heart, she developed the first series of Pass It On ® plantable candles in 2019 to raise funds for climate action.
The Kickstarter campaign raised 500% of it's funding goal, and Pass It On ® was brought to life.
We made a commitment — to drive action towards sustainable living.
We gained momentum curating home and lifestyle products, building strong partnerships with sustainable brands all around the world from Southeast Asia to America.
We launched Singapore’s first and largest sustainable home and lifestyle retail festival driving more than 17,000 footfall and creating 4.74M impressions.
Seeing the growing demand for circular solutions, we expanded into Pass It On Studio, a circular design studio dedicated to spearheading sustainable marketing and innovation.
2020
It all began on Kickstarter
Inspired by a trip to Lady Elliot Island, Michelle created Pass It On® plantable candles to fund climate action. The project surpassed its Kickstarter goal by 500%, contributing to the reforestation of 50,750 trees with Eden: People+Planet.
2021
Our First Physical Store
We opened our first ever physical store and expanded our stockists to 7 in Singapore, 10 in China and 1 in USA with reputed retailer Anthropologie.
By the end of the year, we reforested 114, 674 trees.
2022
GREEN-HOUSE was born
We piloted Singapore's first sustainable retail festival: GREEN-HOUSE.
Held in 4 heritage shophouses, our first GREEN-HOUSE housed over 40 sustainable home and lifestyle brands and attracted a footfall of 3,600.
2023
Expanding Our Community
We expanded the 2nd edition of GREEN-HOUSE at Castlery's showroom as part of Ministry of Sustainability & Environment’s national sustainability movement: Go Green SG.
By the end of the year, we reforested 201,715 trees.
2024
Establishing Pass It On Studio
We established our 3 entities: Pass It On Studio, Pass It On® and GREEN-HOUSE and organised the 3rd and largest edition of GREEN-HOUSE, spanning 3 experiential zones and welcoming more than 17,000
attendees over one weekend.
2024
Launching New Products
By the end of the year, we launched 2 new Pass It On® product lines — 0.02 Refillable Hand Wash and Biocomposite Home Decor.
We also reached a major milestone of reforesting 250,000 trees.
