About us

The Story

While on a trip to Australia's Great Barrier Reef, our founder, Michelle, was both astounded by its beauty amidst the destruction and saddened by the dire state of our planet’s largest coral reef.

Thankfully, areas such as Lady Elliot Island, is still very much protected and many new initiatives and sustainable resorts have been sprouting up to conserve what's left of the Great Barrier Reef. 

Despite the efforts of many, Michelle felt that more could and had to be done. Like what 16 year old Greta Thunberg aptly put it across

"We already have the facts and solution. All we have to do is wake up and change.”


The Product

Pass It On candles pay tribute to iconic travel destinations that are endangered due to climate change. The scents were created to remind us of these endangered destinations with the hope to encourage the current generation to do their part in protecting our environment.

Pass It On candles are made of sustainable materials. The candle wax is made with 100% soy wax, and does not contain any dyes, parabens, paraffin or phthalates. 

We designed the candle holders to be like pots instead of glass jars, and the candle lid label is made with biodegradable wildflower seed infused paper, which can be planted in the candle pot when the candle finishes.

The packaging box is made of corrugated cardboard that is FSC-certified, which signifies that it came from responsible sources and doesn't harm the world's forests.

Find out more about our plantable candles here.


The Brand

Like our brand name, we hope to pass on climate change awareness and a positive message that together, we can protect the beauty of our world.

It only takes a spark, to do your part.

The logo typeface is designed to resemble a spark that leads to greater things. Every scent is accompanied by a hand-drawn sketch of an endangered travel destination by local Singaporean artist, Charmaine.


The Mission

The purpose of creating this product stems from our mission to grow more trees on our planet to combat devastating levels of carbon emissions. With every purchase of a Pass It On candle, a donation will be made to Eden Reforestation Projects to plant 10 trees in West Papua, Indonesia. To find out more about this project, click here.

To keep track of the number of trees being planted, we have created a Trillion Tree account to ensure traceability for each donation. To see our tracker on Trillion Trees, click here.

We hope that together with you, Pass It On can contribute to 250,000 trees by 2025!