Like our brand name suggests, at Pass It On®, we are convicted to make sustainable urban living a necessity. In all that we embark on, we strive to build and pass on a sense of consciousness for our natural environment in our daily choices - no matter big or small.

Through our range of home and lifestyle products, we encourage our customers to consume minimally and consciously; we empower them with the knowledge they need to make better decisions; and together we strive to effect positive impact on our planet and people.

Michelle, Founder of Pass It On, was on a trip to Lady Elliot Island, the southernmost island of the Great Barrier Reef, when it dawned upon her that her then 4 year old niece might not be able to see the breathtaking reefs when she's of age to dive.

This revelation sparked Michelle's sustainable journey thereafter, as she started learning more about the dire state of our planet, what has been done so far, and what more could we do.

With a fire in her heart, Michelle stacked on her marketing and communication skills from more than a decade long experience in branding and advertising, to create the purpose-driven brand that is Pass It On®.

After months of research and development, Pass It On® was born in December 2019 with the help of all her loved ones and bestest of friends (you know who you are!).

What was meant to be a one-off fundraising KickStarter campaign to contribute to Eden Reforestation Project's reforestation cause, became a full-time business that aims to keep giving.

On top of our popular Plantable Candles, Pass It On® now offers a wide range of sustainable lifestyle products that continue to encourage, empower and effect change.